ZIFF is the biggest and most renowned film festival in Africa, bringing together people from all around the world to celebrate film, music, art, and culture. In 2020, the festival was canceled due to the pandemic. When it returned in 2021 and again in 2022, I had the opportunity to work with the ZIFF team to design promotional materials for the festival, which is an important boon to tourism on the island, which is part of my home country of Tanzania.